An emergency plan is only as good as your ability to act upon it in the event of a crisis.
Despite putting hundreds of hours into plan development, many organizations fall prey to several unforeseen problem areas along the way. Often, the plan is ineffective or worse yet, improperly executed.
Fortunately, software-based event and emergency communication systems can automate planning processes while providing the tools necessary to avoid catastrophe. Learn from the mistakes of others by taking heed of these common pitfalls made in crisis planning and communications.
Public Relations Techniques…
Most community associations have emergency preparedness plans in case of fires, floods, or hurricanes. But there’s one form of disaster that very few have an organized response for: the public relations disaster.
“It’s the lack of preparedness that’s really the undoing of most organizations in these cases,” says Gerry McCusker, a Melbourne, Australia-based reputation management consultant and author of the book “Public Relations Disasters: Talespin-Inside Stories & Lessones Learnt.” “Most organizations thought, ‘Well, that could never happen to us.’ ”