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Public Relations Techniques…

Most community associations have emergency preparedness plans in case of fires,  floods, or hurricanes. But there’s one form of disaster that very few have an organized response for: the public relations  disaster.  

 “It’s the lack of preparedness that’s really the undoing of most organizations in these cases,” says Gerry McCusker, a Melbourne, Australia-based reputation management  consultant and author of the book “Public Relations Disasters: Talespin-Inside Stories & Lessones Learnt.” “Most organizations thought, ‘Well, that could never happen to us.’ ”

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